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Nicki Minaj is teaming up with Maxim and MaximBet through a multi-year, global partnership.
She will work with MaximBet on Merchandise, parties, partnerships, fan experiences and branding all designed to bring together entertainment, sports, celebrity and betting.
As part of the new business partnership, Minaj will be the new creative director of Maxim magazine, special advisor to the MaximBet Board of Directors and be actively involved in the company's ambitious plans for iGaming.