From movies to TV,Warner Bros.has remained one of the titans of the entertainment industry and member of the “Big Five” film studios since its establishment in the 1920s. However, with such an expansive portfolio of titles, one of the company’s biggest challenges consisted of maintaining a cohesive brand identity on the big and small screens. Its signature blue and gold shield logo had not been updated since 1993 and was difficult to fit across newer forms of media like streaming platforms. The studio decided to team up with design firmPentagramto modernize the logo and make it more adaptable across its versatile properties.