According to Bustle:
Do everything for the 'gram — even childbirth. OK that might be pushing influencer status, but the ideaishilarious, which is why the folks at Prank Pack decided to make a prank box mock-up to fool your loved into thinking that you bought themthe "Birthie Stick."
The prank box is, of course, empty, and designed to be filled with the real gift, but it's the box itself that is the true prize. Perfect for that family member who documents anything and everything on social media, the "Birthie Stick" is just like a selfie stick, but designed to be mounted between the knees of the person giving birth. The package reads that the “Birthie Stick is sturdy and fully adjustable, allowing you to capture every contraction with confidence."