H&M announced today that they will be opening a new retail brand called, Arket, that will sell food in addition to more high-end clothing. Shirts will be starting at $42! Yes, $42! The markets will have a cafe with Nordic food. So it will be a way to create a friendlier environment for shoppers - intermixing food and clothing. Arket will only be hitting Europe for now but maybe one day it will make the move to the states.