It's the week of the Super Bowl and Ben & Jerry's just unveiled not only a billboard, but a mural honoring former San Francisco 49ers quarterback Colin Kaepernick in Tampa, Florida (where the Super Bowl is being played).
The company took to Twitter on Monday, which was also the first day of Black History Month to share a photo of the billboard promoting its new flavor "Change the Whirled," a collaboration with Kaepernick.
And then just a few days later, the company also unveiled a mural in Tampa.
The company said the mural unveiled Wednesday is “part of a larger effort to support locally owned businesses and community organizations and to contribute to the vibrancy of Old West Tampa.”
On Super Bowl Sunday, the company said it will also have a “free, COVID-safe community drive-thru” at the site of the mural. At the drive-thru set to open at noon, Ben & Jerry's said locals will be able to pick up family-sized meals, a pint of Kaepernick’s Change the Whirled dessert, as well as “gift certificates to a local salon and barbershop (while supplies last).”
The effort is the result of a partnership between the company and Kaepernick’s organization.