Kendall Jenner just announced for the past four years she has been working on creating the best tasting tequila even anonymously winning competitions.
She was excited to share the news of her new tequila called 818 and was heavily supported by her inner circle but LatinX and Mexican social media users were not happy.
They felt it was cultural appropriation and the name '818' is white-washed.
However, both George Clooney and The Rock have their own tequila brands and neither have faced backlash.
What are your thoughts?