Currently Instagram's age limit is for user 13 and up, but executives at the social media company are now planning to build a version for children under 13.
Vishal Shah, Instagram's Vice President of product wrote an an employee message board, "I'm excited to announce that going forward, we have identified youth work as a priority for Instagram and have added it to our H1 priority list."
He continued in the message, "we will be building a new youth pillar within the Community Product Group to focus on Theo things: (a) accelerating our integrity and privacy work to ensure the safest possible experience for teens and (b) building a version of Instagram that allows people under the age of 13 to safely use Instagram for the first time."
Apparently Adam Mosseri, the head of Instagram will be overseeing the work and told BuzzFeed News that the company know that "more and more kids" want to use apps like Instagram and that it's a challenge to verify their age.
"We have to do a lot here, he said, "but part of the solution is to create a version of Instagram for young people or kids where parents have transparency or control. It's one of the things we're exploring."
Should kids under 13 even be on social media?