Chinatown Market is Changing Brand Name


The Chinatown Market released a statement that it would be changing its brand name.

“Our name was inspired by the shops, people, and vibrance of Canal Street and Chinatown in New York but it’s not our name to use,” Chinatown Market said in Monday’s statement. “We did not do enough to consider what this name would mean to the communities in Chinatowns across the world and we need to take ownership of this mistake. It’s time to do the right thing and we are committed to being a part of the change.”

The LA-based brand was founded by Michael Cherman and he is acknowledging that the Asian American community had been "rightfully demanding" that the brand "think and act more," especially with the recent violence against the Asian community.

The new name is will announced in the coming months.

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