'Steve Urkel' Launching a Cannabis Brand Called 'Purple Urkel'

Jaleel White, who is known for his 'Steve Urkel' role on 'Family Matters' is getting into the cannabis world, teaming up with 710 labs to launch the cannabis line 'ItsPurpl,' with variants of the Purple Urkel strain.

White said, "The thing that always stood out to me was there was no clear brand leader for fire purple weed. It made no sense to me, that no company of significance had claimed this lane, so why not me?"

The line is set to drop on 4/20 at California dispensaries with hopes to grow to different markets in the future.

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