Roc Nation is partnering up with American Greetings to launching various greeting cards, digital e-card and virtual paper cards in collaboration with Roc Nation's artists.
It hasn't been confirmed, but an idea of what this partnership can bring is big name artist like Megan Thee Stallion, Rihanna and more to send personalized messages to their fans.
Brett Yormark, Roc Nation's president of business operations and strategy explained why the two teamed up, "When we were introduced to the leaders at American Greetings and began discussing the idea of customized greetings, both on behalf of Roc Nation and its artists, we felt like it was a natural fit. It is an unexpected category that in many respects, given the breadth and depth of our talent, Gave us a [different] way to reach new audiences."
There no date on when the new greeting cards will launch.