Kim Kardashian's KKW Beauty is No More, Rebranding On the Way


2020 Winter TCA Tour - Day 12

Photo: Getty Images

Kim Kardashian made the announcement that her KKW Beauty brand is getting a makeover and will be shutting down the online website to re-launch with a new look.

Now if you're thinking it's to drop the West from her brand's name, sources tell TMZ that it's not the case and her name has not changed.

Apparently the plan is to switch to new packaging, new formulas and a new branding identity.

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